An award-winning research house needed an updated brand strategy to raise awareness for new capabilities following a major acquisition and product-line expansion.
Background Trading Central had seen substantial growth in a short time span- following the acquisition of a development house, the company integrated multiple new technologies, expanded their product suite, entered the equity market and launched new offices within North America and Asia.
Problem The industry still saw the legacy Trading Central- a European leader in niche analyst research. Shifting their perception and driving awareness for their expanded value proposition required a brand refresh.
chess
Brand Strategy
Website Build
Visual Identity
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Award Strategy
Launch Campaign
Product Line Branding
Launch Campaign
Product Line Branding
Collateral Design
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Email Campaign
chess
Brand Strategy
A reinvigorated brand
To raise awareness for the wide variety of research available, products were organized into analytical pillars and assigned a unique, product-level sub-brand.
After
Before
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Before
"As a premium, one stop shop for investment decision support, we firmly believe the best way to support your brokerage business is by facilitating the long-lasting success of your investing customers."
A beautiful site for an industry leader
With so many potential buyer types, different products and customizations, Trading Central needed a website that hooked visitors with high-level value and let them explore the full scope of solutions easily. This was achieved with a custom site that offered a tailored story for each market segment. Interactive illustrations and trial product embeds established value by showing.
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