Following ten years of industry acclaim, it was time for the Online Broker Summit to evolve... Its brokerage audience was changing amid new app entrants, a convergence of digital wealth services and a growing appetite for AI capabilities. Additionally, there was demand for similar events outside of North America. Trading Central needed a fresh event brand that established itself firmly as a leader in digital wealth, embraced shifting market expectations and could easily incorporate multiple events globally.
I led the team responsible for the strategy, creation and launch of a new event brand unveiled in Chicago in May 2023. My Deliverables:
Brand Strategy
Creative Direction
handshake
Event & Award Planning
Material Design
Launch Campaign
Moving forward together. Digital Wealth Events brings industry leaders across the globe together to discuss emerging trends, share experiences and decompress the latest research.
www.digitalwealthevents.com
A multi-event brand built to grow
Following the pandemic, virtual events had become an integral part of Trading Central's event line up. The new Digital Wealth Events brand was built to facilitate this hybrid line-up with three unique variations. Discover the rebrand announcement here.
An award ceremony celebrating excellence in the investing space
To showcase Trading Central's position as an unbiased thought leader, the Chicago 2023 event became the first to feature a North American award ceremony. Ahead of the event, I worked with leading industry experts to determine an unbiased ranking system and judge panel for seven award categories. My team researched all applicable service providers and uploaded their details within a private platform for judges to submit their scoring.
The first event hosted under the new DWE umbrella was held in Chicago, May 24-26 with over 40 leading brands. The three day event featured two keynote speakers, three panel sessions, two live product launches and a variety of networking activities. Discover the full itinerary here.
Visit Award Site
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